Quote: Coupon MEGA Mall is the leader in digital coupons, including online printable, social, mobile and loyalty card promotions. The company is the driving force in transforming the multi-billion dollar coupon industry and ushering it into the digital world. For decades, the Sunday newspaper has been the dominant distribution method for coupons, but as the reach of the newspaper declines and a growing number of consumers are online, more and more consumers and brands alike are looking to digital. Today, Coupon MEGA Mall and its digital coupons network is far and away the largest provider of digital coupons.

The company’s goal is to provide coupons everywhere a brand has the opportunity to interact with a consumer across the digital domain. Coupon MEGA Mall is not only shifting the multi-billion dollar Sunday coupon insert market online, it is also expanding both the supply of coupons, by using the power of the Internet to lower the cost of entry for coupon issuers, as well as increasing the demand for coupons, by introducing a whole new consumer demographic to coupons via the Internet, social media, and mobile phones. Coupon MEGA Mal already enables client’s coupon promotions in web pages, email campaigns, social media initiatives, mobile devices, store kiosks, shopping carts, consumer electronics, and more. The company intends to expand that reach further across the digital landscape—anywhere there is a digital connection to consumers creating a digital marketplace where brands, retailers and consumers can connect at every step along the consumer’s path to purchase. The possibilities are endless…

Industry Fast Facts:

• First coupon issued by Coca-Cola Company in 1888.
• 332 billion coupons (valued at $485 billion) distributed via all mediums in 2010 growing 7 percent over 2009, which was the first year that the number of coupons increased year over year in 17 years.
• 3.3 billion coupons were redeemed in 2010.
• Reach of newspapers in the U.S. has steady declined for 15 years from 70 percent of U.S. households in 1994 to 46 percent in 2009.
• Data shows that users of digital coupons have higher household incomes, have larger households, are better educated, shop more frequently and spend more each month on groceries than users of newspaper coupons and the general population overall, dispelling the perceived low-brow stigma of couponing. These demographic characteristics are attractive to coupon issuers.
• Poor economic environment is a primary factor in increased coupon use by consumers and brands. Research shows that consumers intend to continue to use coupons even after the economy improves.

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